Designed by:

Karey Miu, Tomás Tonon

In this module we have the option to choose one of four briefs that broadly deal with changing attitudes and redesigning services. This was one of the D&AD brief, use Ford as a catalyst to create, change citywide how we get around the site. To help the community with its traffic problems and those secondary causes traffic problems.

The bicycle makes sense in cities. With rising urbanization, our cities need modern mobility solutions, and moving around on two wheels proves time and again that it can offer results. Investment in bicycle infrastructure is a modern and intelligent move. Plenty of research shows the social,economic, environmental, and health benefits benefits of urban cycling.

So we finally choose these three Ford technologies to be used in a public service bicycle rental service;
Battery Electric Vehicle: Gives you effortless access thanks to 1.5m wide pillars doors.
SYNC with Emergency Assistance: Assists you in calling the emergency services in the event of an accident.
MyKey: Lets you set the maximum speed and music volume when you share your car with other drivers.

The app for the Kinetic Bike has several functions, by using the app you can use GPS to set up your location , find the nearest station, and how much calories do you burn for a day. Also, it will tell you what is the whether like today and see if people can go outside with bike.