BABU: PERSONAL BANKING BUDDY
This was a collaborative project with Virgin Money in which a brief was set to create a product that would aid the disadvantaged in a possible cashless society. BABU is a form of payment and a financial companion designed for children aged 5-10. The concept consists of 3 components, a BABU buddy; a small key chain like toy to be used by the child, BABU Bucks: toy money designed to help children understand value and a partnering app which gives parents control over the BABU.
The BABU buddy acts as a form of contactless payment for children, gives haptic feedback of
balances, allows children to scan barcodes to check if they have enough money and also gives reminders to engourage children to complete chores. The BABU Bucks give a physicality to currency helping children understand the value of money, these coins can be scanned into the BABU to top up their balance. The app is designed just for the parent, it allows parents to view balances and activity, quickly transfer money to a BABU buddy, set chores and authorise any completed chores or scanned in money.